Price structuring: 3 different options

Jul 26, 2023


Setting the right price for your products or services is crucial to the success of your business. However, there is no one-size-fits-all solution when it comes to price structuring. In this blog post, we will explore three different options that you can consider when setting your prices.

Option 1: Cost-Plus Pricing

Cost-plus pricing is a straightforward method that involves calculating the total cost of producing a product or providing a service and adding a markup to that cost to determine the final price. This markup is typically a percentage of the cost of production and is designed to cover overheads and generate a profit.

  • Pros:
    • Easy to calculate
    • Guarantees a profit margin
  • Cons:
    • Does not take into account market demand
    • May not be competitive with other businesses
cost plus pricing

Option 2: Value-Based Pricing

Value-based pricing involves setting prices based on the perceived value of your product or service to the customer. This method takes into account factors such as quality, performance, and customer demand, rather than just the cost of production.

  • Pros:
    • Can result in higher profits
    • Allows for flexibility in pricing
  • Cons:
    • Can be difficult to determine the perceived value of a product or service
    • May not be effective in a highly competitive market
value based pricing

Option 3: Dynamic Pricing

Dynamic pricing involves adjusting prices based on market demand, competition, and other external factors. This method is commonly used in industries such as travel and hospitality, where prices can fluctuate based on factors such as seasonality and availability.

  • Pros:
    • Allows for flexibility in pricing
    • Can maximize revenue during peak periods
  • Cons:
    • Can be complex to implement and manage
    • May not be well-received by customers if they perceive it as unfair
dynamic pricing


Choosing the right price structuring method for your business is important. Each option has its own pros and cons, and it's up to you to decide which one is best suited to your business needs. Consider factors such as your target market, competition, and overall business goals when making your decision.