Nonfinancial KPIs everyone should day attention

Jul 15, 2023


When it comes to measuring the success of a business, most people focus solely on financial metrics such as revenue and profit. While these numbers are important, they only tell part of the story. Nonfinancial Key Performance Indicators (KPIs) are equally crucial in assessing the overall health and performance of a company. In this blog post, we will explore the nonfinancial KPIs that everyone should pay attention to.

Customer Satisfaction

One of the most important nonfinancial KPIs is customer satisfaction. Satisfied customers are more likely to become loyal customers and recommend your products or services to others. Monitoring customer satisfaction can be done through surveys, feedback forms, or online reviews. By paying attention to customer satisfaction, you can identify areas for improvement and enhance the overall customer experience.

customer satisfaction

Employee Engagement

Engaged employees are more productive, innovative, and committed to their work. Tracking employee engagement can be done through surveys, performance reviews, or regular one-on-one meetings. By measuring employee engagement, you can identify any issues that may be affecting morale and take steps to improve the work environment.

employee engagement

Quality and Efficiency

Monitoring the quality and efficiency of your processes is another important nonfinancial KPI. By tracking metrics such as defect rates, production cycle time, or customer complaints, you can identify areas where improvements can be made. Improving quality and efficiency can lead to cost savings, increased customer satisfaction, and a competitive advantage.

quality and efficiency

Brand Awareness

Brand awareness is crucial for attracting new customers and retaining existing ones. Tracking metrics such as website traffic, social media mentions, or customer recognition can give you insights into the effectiveness of your marketing efforts. By increasing brand awareness, you can expand your customer base and strengthen your market position.

brand awareness

Innovation and Creativity

Innovation and creativity are key drivers of business success. Monitoring metrics such as the number of new product ideas, patents filed, or employee suggestions can give you an indication of the level of innovation within your organization. By fostering a culture of innovation and creativity, you can stay ahead of the competition and adapt to changing market trends.

innovation and creativity

Environmental Impact

As sustainability becomes increasingly important, tracking your company's environmental impact is essential. Metrics such as energy consumption, waste generation, or carbon emissions can help you identify areas where you can reduce your environmental footprint. By implementing sustainable practices, you not only contribute to a healthier planet but also improve your brand image.

environmental impact


While financial metrics are important, nonfinancial KPIs provide a more holistic view of your business's performance. By paying attention to customer satisfaction, employee engagement, quality and efficiency, brand awareness, innovation and creativity, and environmental impact, you can make informed decisions and drive long-term success. Remember, what gets measured gets managed, so start tracking these nonfinancial KPIs today!